Animation, according to Mirriam-Webster, is the process of giving the illusion of movement to drawings, models, or inanimate objects.
You read that right. Animation is an illusion. It happens so fast, your mind perceives a series of clips as moving. Take, for example, an illustration of a walking person below.
Notice how this drawing is just as inanimate as it can be. But, when put in succession to one another in just one frame, these four poses (and a handful of in-between drawings) constitute a walk cycle. The single, most important pose of all is the contact pose, where all poses meet at a certain point. If you put one drawing on top of the other and flip through the pages as fast as possible, it provides the illusion in the mind that these series of drawings are moving. This can be scientifically explained being the persistence of vision, or the ability of the eyes to retain previews. Amazing how it works!
Use of Animation
Why animate, you may ask? Why provide an illusion of movement? Why not settle with drawings and static models?
Because, by default, we are visual people.
According to a research done by Neil Fleming, a teacher in New Zealand who has been learning about the different methods of teaching (and also of learning) for forty years, 83% of human learning occurs visually, while the remaining 17% through the other senses — 11% through hearing, 3.5% through smell, 1% through taste and 1.5% through touch. Visual learning is just one method in which people effectively learn. The other three are auditory, reading-writing and kinesthetic.
Moreover, visuals and sounds have an interesting relationship with memory retention. Studies suggest that after three days, people retain 10% of what they heard from an oral presentation and 35% from a visual presentation. A combination of both would mean 65% retention rate. (Osha, 1996)
Animation is a combination of these learning methods – visual, auditory and reading-writing (text).
There is a great need for animation now; we just don’t realize it yet. We are using a lot of animation graphics already, we are just not that aware of them. I can’t think of a single industry which has not utilized animation yet in one point of their existence.
Let me provide you with not just one, not two or three, but 19 different reasons as to why you should animate.
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco)
- 40% of people will respond better to visual information to plain text. (Source: Zabisco)
- 46.1% of people say that a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
- Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)
- Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
- Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)
- On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
- 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber)
- 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber)
- Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
- Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber)
- 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)
- Over 60 hours of videos are uploaded each minute onYouTube.com.(Source: YouTube)
- 700 YouTube videos are shared on Twitter every minute. (Source: YouTube)
- Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
- Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)
- 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)
- Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala)
- Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)
So you see? There are countless uses and advantages of using animation! The audience is ready and willing to view all those animation products that you have created (photos and videos alike), plus anything is more effective when it is presented in an animated form (information, advocacy or idea you want the audience to capture, product that you want to sell, phenomenon that you want people to be aware of, etc.)
Ready to be an Animator?
One of the places that hones and develops the whimsical minds that animators should possess is New Zealand. Aside from being the prime location for famous animation movies of the 20th century such us The Hobbit, The Lord of the Rings Trilogy and The Avatar, the country is also booming with different first-rate schools that enhance the talents of aspiring animators. If you are someone who has the talent and passion for animation, I’m sure you would be able to find these schools interesting. They teach a good balance between animation theories and actualization. They have technology that could cater to the different disciplines required for the field – 3D animation, design, illustration, visual effects, advertising, and even game development. What’s more, this field is skills-based. Once learned, it stays with you for life!
But what is more interesting is that prospect and future animators also have the opportunity to study an animation program that would be recognized worldwide. After pursuing your studies in New Zealand, you can even build a career in the country and experience the exciting industry of animation in New Zealand!
Be a part of this growing industry – an industry which will be the future of our world full of gadgets and run by the internet. Find out more about studying animation in New Zealand. Make your dreams come true.
If you are ready to take that first step in pursuing your passion, click here.